5 Social Media Predictions for 2024

Keeping up with (and setting trends) on social media is literally our job. And we’re always thinking of what’s going to happen next.🔮 Based on current trends and industry insights, we've made some bold social media predictions for 2024. Check them out! 

The reign of short-form video content continues 🎥📈

The popularity of TikTok, YouTube Shorts, and Instagram Reels shows no signs of slowing down. As attention spans get shorter, these bite-sized pieces of content will continue to be the preferred medium for many users.

Social commerce gets sophisticated 

Virtual try-ons? Yes! AI-curated shopping lists based on your preferences? Absolutely. More payment integrations for all of our favorite platforms? I’d put money on it.  The fusion of AI, AR, and e-commerce will change how we shop on social media 🛍🪄

Content creators will still be working it 🤩👸🏻

The “creator economy” will further blossom. Platforms will roll out more monetization tools and features that allow creators to earn directly from their content, communities, and collaborations. So keep those influencer lists up to date, you’re going to need them! 

Instagram’s inspiration cycle continues

Given Instagram's track record, if a social media platform introduces a groundbreaking feature, you can bet Instagram might just 'get inspired'. So, keep an eye on the innovators to predict Instagram's next move 😅

Casual content is Queen

There has definitely been a trend to be less “curated” in our content - and that’s only going to continue. Perfect grids and filters will continue to seem too “try hard” - a total ick in 2024. Keep it casual 😎

What do you think? Are these predictions spot on? Too bold? We’d love to know what your guesses for 2024 are!