Mind-Boggling Stats Every Marketer Should Know in 2023
Struggling to get on board the social media marketing train? These mind-blowing social media stats are about to be the end game for any reservations you may have. And because data can be boring if it’s not presented the right way, we’re adding in a little Taylor Swift to make these stats a little more fun to read and dare I say more…bejeweled.
1. It’s a (Social Media) Love Story
Here’s a fun fact: over 4.41 billion people worldwide are on social media in 2023. I mean, that's half the globe and a LOT of potential customers. So if you’re on the fence about social media marketing, baby, just say yes.
2. The Stories of Us
There are 500 million daily active users on Instagram Stories. That's the equivalent of every single person in North America waking up and saying, "Yes, let's share our breakfast routine with the world." Marketers, this is a goldmine - not just for breakfast inspiration, but for getting your brand noticed.
3. Time Won’t Fly, Unless You’re Scrolling
From scrolling through feeds in the morning to late-night likes, users are spending an average of 2.5 hours per day on social media. That's a vast window of opportunity to grab their attention. So, between those heated debates about pineapple on pizza and celebrity updates, your content needs to make a swift impression.
4. Video Content, It’s Here to Stay, Stay, Stay
In 2023, it's all about video. A whopping 82% of all consumer internet traffic is video content. Brands that aren't producing videos are missing out on a significant chunk of engagement.
5. LinkedIn, It’s Nice to Meet You
Where you been? In case you missed it, LinkedIn is quietly dominating with 97% of B2B marketers saying it's the most effective platform. It’s not just for posting your resume anymore, it’s got queen marketing energy.
6. Look What (Influencers) Made You Do
Influencer marketing isn't just getting someone famous to hold up your product and snap a selfie anymore. 89% of marketers say it’s a good return on investment. So don’t hesitate to strike up deals with local and national influencers - I guarantee influencer marketing isn’t going out of style anytime soon.
7. Talk and (Social Media) Window-Shop
Did you know that 43% of internet users turn to social media when they're researching things to buy? So next time you see someone glued to their phone, they might not be aimlessly scrolling. They could be your next customer! Or they could be looking up fan theories on Matt Healy and Taylor Swift. It's a toss-up.
8. Social Listening: It’s Delicate
Almost 60% of consumers expect brands to respond within an hour on social media. No pressure! So take some time today to build customer loyalty and boost your brand’s reputation by responding to comments. Your customers are going to love hearing from you.
Is it cool that I said all that? Maybe not, but armed with these stats, you’ll be better equipped to shake up the world of social media marketing. Now, go out there, strategize, and remember: the world of social media marketing is constantly changing but you don’t have to be on your own kid - we’ve got you.
